Graduate Certificate in Media Analytics

Graduate Certificate
in Media Analytics

The goal of the Graduate Certificate in Media Analytics is to prepare students to work with research units, in-house and externally, so they are able to understand and manage the research tasks, know what type of insights can be drawn from research—including cross-media and cross-platform big data—extract insights from data, draw strategy and interpret that work to senior management.

CERTIFICATE TRACK: HOW IT WORKS

The Graduate Certificate in Media Analytics requires 12 credits of required courses and 6 credits of elective courses.

JRMC 8110 – Advertising Media Planning

Students study quantitative and qualitative methodologies of mass communication reslear, with an emphasis on the research process, concepts and issues of research design and methods of data collection.

JRMC 8200 – Media Management

ADPR 7750 – Social Media Analytics Listening & Engagement

Drawing from emerging research and social media practices in the profession, key concepts of social media metrics will be introduced and implemented.

JRMC 8080 – Research Practice in Media Analytics

A Seminar in applied industry research methods as used by various sectors of the media industry, including broadcasting and cable, newspapers and magazines, advertising, and public relations.

JRMC 8100 – Advertising and Communication Management

Two elective courses. Choose from the list below or reach out to Dr. Himelboim for approval of other courses:

JRMC 7220 – Graduate Internship

JRMC 8250 – Network Analysis: Theories and Methods

JRMC 8130 – Introduction to Data Mining and Analytics

Students will be introduced to the social, cultural, and economic analysis of the processes and effects of mass communication in contemporary society.

JRMC 8120 – Advertising and Public Relations Research

JRMC 8140 – Public Relations Management

JRMC 9020 – Quantitative Research in Mass Communication

JRMC 9030 – Critical, Cultural, and Naturalistic Approaches to Mass Comm

Students will learn about the paradigms, concepts, and methodologies of critical, cultural, and naturalistic approaches to mass communication research including ethnography, case study, interviewing, life history, textual analysis and field observation.

Other Special Topics course approved by MAC Academic Advisor

Course Sampler

JRMC 8110 – Advertising Media Planning

ADPR 7750 – Social Media Analytics Listening & Engagement

Drawing from emerging research and social media practices in the profession, key concepts of social media metrics will be introduced and implemented.

JRMC 8080 – Research Practice in Media Analytics

A Seminar in applied industry research methods as used by various sectors of the media industry, including broadcasting and cable, newspapers and magazines, advertising, and public relations.

JRMC 8016 – Emerging Media Interaction Design and Usability

Students will learn principles and review case studies in user interaction design, apply this knowledge to the development of interactive interfaces and prototypes, and test product use with members of the target audience.

JRMC 8130 – Introduction to Data Mining and Analytics

Students will be introduced to the social, cultural, and economic analysis of the processes and effects of mass communication in contemporary society.

JRMC 9030 – Critical, Cultural, and Naturalistic Approaches to Mass Comm

Questions about the Graduate Certificate in Media Analytics?

Itai Himelboim, Thomas C. Dowden Professor of Media Analytics
[email protected]

The Latest

Read the newest headlines, get updates and discover events happening at Grady.

Dodie Cantrell-Bickley (from l.), Sophie Barnes and Janice Hume in front of Grady College

June 02, 2025

Cantrell-Bickley, Hume and Barnes retire

Three colleagues who have had an incredible impact on the Department of Journalism and Grady College over the past 30 years are retiring. Janice Hume, former head of the Department […]

Student wearing headset looks at gaming monitor.

May 29, 2025

Esports at UGA seeks to build financial support

Esports at UGA is one of the largest student clubs at the University of Georgia…however, the club receives very little funding. At 2,000 members strong, the Esports at UGA club […]

May 21, 2025

2025 faculty and staff award recipients announced

Grady College is proud to announce the recipients of the Darwin Davis Award, Vera Penn Staff Award for Excellence and the Teacher of the Year awards. Darwin Davis Award Beth […]

May 20, 2025

CCTT Launches Asia Hub

The Crisis Communication Think Tank (CCTT) at the University of Georgia officially launched its Asia Hub in partnership with Hong Kong Baptist University (HKBU) and Hong Kong Polytechnic University (PolyU) […]

Two students and their instructor pose for a picture.

May 14, 2025

AI dining hall story wins spring 2025 Reporting I Beat Pitch Competition

A story idea about new technology and AI helping combat food waste at University of Georgia dining halls, presented by Janki Patel, Marissa Rabin and Tripp Teague, won first place […]

Graduates shake the hands of faculty members as they cross the convocation stage.

May 09, 2025

Spring 2025 graduates celebrated at Grady College Convocation

Spring 2025 Grady College graduates were celebrated by family, friends, faculty and staff at Grady College’s Convocation ceremony on Wednesday, May 7, 2025, at the Athens Classic Center Grand Hall. […]

Perspectives

“The Certificate provided me with the concepts required for a career in media analytics, along with an advantage over others with more generalized training. Moreover, it introduced me to the contexts and issues that surround media industries at large, which is essential for translating that knowledge into action.”

Matthew Corn

(MA ’08, PhD ’12), Director, Direct-to-Consumer Research at Warner Bros. Discovery

Perspectives

“I am so grateful for the Media Analytics certificate program! I feel that it was the perfect addition to my Double Dawg degree in Integrated Communications, because it taught me how to use, visualize and present data to create strategic insights, recommendations and campaigns. I use a lot of what I learned from the certificate now as a Marketing Operations Specialist in the tech space, and I feel like the program prepared me well for my career.”

Allie Bunting

(AB ‘21), Marketing Operations Specialist at Feedvisor

Apply

Students should work with their major professors on completing the necessary requirements for the certificate. Submit the application and planning form to Dr. Itai Himelboim ([email protected]) and CC Anne Hurne ([email protected]).

Learn More